For Immediate Release
Kraft Sports + Entertainment
Gifford’s Famous Ice Cream and New England Patriots Announce New Partnership
Gifford’s Readies for 2019 Season as the Official Ice Cream of the New England Patriots
SKOWHEGAN, Maine –July 19, 2019 –Gifford’s Famous Ice Cream, a fifth-generation family-owned ice cream company from a small town in Maine, announced today that it has finalized a multi-year sponsorship with the New England Patriots and will now be the Official Ice Cream of the six-time world champions. The Gifford family has been training for this moment for years and already has its own star-studded team of ice cream makers working on creating a delicious new custom ice cream flavor to honor the Patriots and their fans. The new flavor, to be unveiled during the upcoming football season,will be available for fans to purchase at Gillette Stadium, in grocery stores and independent scoop stands throughout New England, as well as at Gifford’s five family-owned ice cream stands in Maine.
“Gifford’s Famous Ice Cream is a quintessential New England company run by an iconic New England family with deep local roots, much like the Kraft family and the New England Patriots,” said Murray Kohl, Vice President of Sales for Kraft Sports + Entertainment and the New England Patriots. “We are thrilled to partner with the Gifford family and name Gifford’s the official ice cream of the New England Patriots. With National Ice Cream Day just around the corner, the timing couldn’t be better to share this scoop with Patriots fans and we look forward to enjoying the new Patriots ice cream flavor that Gifford’s will unveil later in the season.”
Small-Town Maine Ice Cream Company Plays Big with Professional Sports Sponsorships
Although an ice cream company from a small town in Maine, Gifford’s has been playing in the big leagues of New England sports team sponsorships for a number of years and has a proven track record of success at engaging and delighting fans. In 2016, Gifford’s became the Official Ice Cream of the Boston Bruins. To pay tribute to the region’s beloved hockey team, the Gifford family created “Power Play Fudge,” a flavor that has become one of the company’s top three selling flavors and something fans have been able to enjoy while cheering on the Bruins.
“After we partnered with the Bruins, a lot of our customers suggested we needed to make a flavor for the New England Patriots, and the Gifford’s team is ready to do its job and create an amazing ice cream flavor for this world-champion football teamand their fans,” said JC Gifford, fifth generation ice cream maker and Gifford’s Vice President of Sales. “We’re excited our company is being drafted to be the next man up as the official ice cream for the team.”
He continued: “We share a passion for excellence and hard work with the New England Patriots. Just like them we set our bar high, and our customers see it every day in the way we run our business, take care of our employees, whom we consider to be our extended family, and in how we select quality ingredients to carefully craft our award-winning creamy vintage-style ice cream. We also share a love of family, sports, and a pride in our deep New England roots with the Patriots. So, let’s go!”
About Gifford’s Famous Ice Cream
Gifford’s Famous Ice Cream, world-class ice cream from a small town in Maine, is a fifth-generation, family-owned company that sources its fresh milk and cream exclusively from independent family farms and uses antique Cherry Burrell freezers to slow churn the most delicious, creamiest ice cream possible. The company has earned numerous international and national “First Place” and “World’s Best” awards for its premium ice cream, frozen yogurt, and sherbet. Gifford’s sells its ice cream from Maine to North Carolina and in select states as far west as Illinois. In Maine, Gifford’s has five famous ice cream stands. For more information visit www.giffordsicecream.com. Follow Gifford’s Ice Cream on Facebook, Twitterand Instagram.
About the New England Patriots
The New England Patriots are a six-time Super Bowl champion franchise in the National Football League (NFL). Founded in 1960 as the eighth and final American Football League franchise in the league’s inaugural season, the Patriots merged with the NFL in 1970 and moved to Foxborough, Mass. in 1971. In 1994, Robert Kraft purchased the team and transformed it into one of the league’s premier franchises. Since Kraft’s arrival, every Patriots home game has sold out, propelling the Patriots to more overall wins, division titles, conference crowns and Super Bowl championships than any other team in the past 25 years. Since 2002, when the Patriots moved into the privately-financed Gillette Stadium, the team has celebrated one of the most dominant eras in professional sports by establishing one of the greatest home-field records of all-time. For more information, visit www.patriots.comor follow @Patriots on Twitter.