Press Release

Boston Bruins Announce Partnership with Gifford’s Famous Ice Cream

Unveil New Bruins-Themed “Power Play Fudge” Ice Cream

BOSTON, MA – The Boston Bruins and Gifford’s Famous Ice Cream, of Skowhegan, Maine, announced today that they have entered into a three-year partnership. A cornerstone of the new partnership is the introduction of a custom new ice cream flavor – called Power Play Fudge – made by Gifford’s and dedicated to the Boston Bruins. The new flavor, described as “a crushed chocolate cookie advantage in a shift of golden vanilla ice cream full of fudge-filled chocolate pucks and crossed with a milk-fudge ribbon,” was dreamed up by the Gifford’s family as a special tribute to their favorite ice hockey team.

Bruins-themed Gifford's Power Play Fudge ice cream

Photo credit: Ted Axelrod/Axelrod Photography

“The Boston Bruins are very excited to partner with Gifford’s Famous Ice Cream, a family-owned business that has been proudly serving the New England region for generations,” said Chief Revenue Officer of the Bruins, Glen Thornborough. “What makes the relationship an even better fit is that the Giffords are not only passionate Bruins fans, but they share our goal of growing the game of hockey through community service and outreach.”

“I have always been a fan of the Boston Bruins, but it turned into an obsession for me and my family when my young son Peyton became a fan,” said JC Gifford, fifth generation ice cream maker and Gifford’s Vice President of Sales. “When the phone call came to make an ice cream flavor for the Boston Bruins, we jumped at the chance, and now we’re excited to help kids in Dorchester realize their dreams of playing ice hockey.”

The new ice cream flavor and partnership were unveiled at Garvey Park Street Hockey Rink in Dorchester where the Bruins and Gifford’s announced that five percent of proceeds of sales of the new flavor will benefit the Boston Bruins Foundation. Gifford’s designated Dorchester, Mass., as a “Power Play Town,” because it is a diverse community that’s home to boys and girls who love ice hockey. At the event, the Gifford’s family donated 30 Warrior hockey sticks to Dorchester’s 9-10 year-old youth hockey players and the Bruins donated one hour of ice time at Warrior Ice arena for an upcoming practice. Finally, the Dorchester team was treated to a street hockey clinic with instruction from Bruins alumni, followed by an ice cream social.

Power Play Fudge will be sold at Star Market, Shaw’s, Hannaford, Wegman’s, and Market Basket stores in Massachusetts, Rhode Island, Connecticut, New Hampshire, Vermont, and Maine

About Gifford’s Famous Ice Cream

Gifford’s Famous Ice Cream, world-class ice cream from a small town in Maine, is a fifth-generation, family-owned company that sources its fresh milk and cream exclusively from independent family farms, and uses antique Cherry Burrell freezers to slow churn the most delicious, creamiest ice cream possible. The company has earned numerous international and national “First Place” and “World’s Best” awards for its premium ice cream, frozen yogurt, and sherbet. Gifford’s sells its ice cream from Maine to North Carolina and in select states as far west as Illinois. In Maine, Gifford’s has five famous ice cream stands. For more information visit www.giffordsicecream.com. Follow Gifford’s Ice Cream on Facebook, Twitter and Instagram.

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Media Contacts

Belinda Donovan
(207) 856-2610 x237

Sarah Price
(207) 856-2610 x249

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